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Your privacy on this website.

This statement relates to the Covid explained website

Covid explained it is a campaign website funded by the Department of Health and Social Care.

The website is designed, built and run by

Magpie Creative Communications Ltd
Third Floor, Munro House,
Duke Street, Leeds, LS9 8AG
Phone number: 0113 318 3051

The person responsible for Data Protection at Magpie Creative Communications Ltd can be contacted at

The type of personal information we collect:

We currently collect and process the following information:

  • Your name
  • Your email address
  • Online identifiers (IP address)

Most of the personal information we process is provided to us directly by you for one of the following reasons:

Name and Email address

We collect your name and email address so we can respond to any queries you may have regarding the Covid Explained campaign or website. We will not pass this information onto any third party.

Data will be retained for the length of your enquiry with us regarding this campaign or website.

We will not pass this information on to any third parties.

Data will be retained for the length of your enquiry with us regarding this website.

We also receive personal information indirectly from the following sources in the following scenarios:

Visits to the Covid explained website

When you visit the Covid explained website, the following information is received and stored on our web servers:

Details of your IP address
Browser type
Operating system;
and the web pages you visited.

This data is known as web server logs. We use this information to analyse how our website is used by our visitors and we may archive this information in an anonymous form for historical records.

Our cookies

We use the following cookies:

Analytical/performance cookies

These allow us to recognise and count the number of visitors and how our site has been used. This information helps us improve the way our site works.

Please note that third parties (including, for example, providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are analytical/performance cookies.

Cookies used by this website

You can find more information about the individual cookies we use and their purposes below:

Google analytics


These cookies are used to collect information about how visitors use our site. We use the information to compile reports and help us improve our site. We share this information directly with the UK Health Security Agency, Department for Health and Social Care, local authorities, NHS partners, our media agency Forward and Thinking and Natsen who are evaluating the Covid Explained campaign. No personal data is shared as part of this.

The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.